We started in Horsens on purpose
Building a delivery app for Copenhagen is easy: put enough couriers and enough restaurants inside four square kilometres and almost any model looks like it works. Building one that also holds up in a town of 60,000 — where the next order might be eleven minutes away by bike — is a different problem, and it is the one that decides whether a platform is worth anything outside a capital city.
So we solved the hard version first. Everything the platform does — how a delivery is priced, how a courier is offered a job, how a shop is found — was built against a town where density does not paper over a bad decision. If it works in both, it works anywhere.
A delivery platform that only works where it is already crowded is not infrastructure. It is a queue.